The Effects of Promotion Mix on Customer Brand Awareness toward Lebara Dissertation

The Effects of Promotion immix on Customer Brand Awareness toward Lebara wandering(a) - Dissertation ExampleIn the beginning of 2010, Lebara unsettled had almost 2.5 million clients throughout their business areas. Through proper marketing strategies, Lebara has become one of the world(a) players of mobile service industry (Lebara, 2011). Aim and Objective The aim and objective of this seek is to find the tinge of promotion mix on customers betray awareness. In other words, the ways a promotion mix such as sales promotion, public relation, advertising and personal selling seduce a customer towards a inciter are the basic aims of the paper. The objectives of this research are to study the refer of sales promotion, public relation and advertising on place awareness and preference. The comp whatever chosen for this research is Lebara Mobile, a low cost and high quality mobile service operator, which runs their business internationally. By conducting this research, the detecti ve kindle find the impact of Promotion Mix on Customer Brand Awareness towards Lebara Mobile by resolving certain questions. Research Questions Q1. ... A customer must be aware of the brand first if he intends to buy any product of the brand. Buying intention cannot be made without brand awareness. Brand awareness can build a bundle of connection about any brand in the memory of consumer. In a situation when a customer is aware of several brands that can fit his need criteria, then it is unlikely that a customer will seek further cultivation of any unknown brand. A brand which has good awareness will be considered and therefore would be preferred by most customers than unknown brand (Rossiter & Percy, 1987). It has been found that brand awareness can maturation the possibility of choosing any brand without any complementary change in attitude or belief of customer. Higher the awareness of brand, higher will be the purchase intention of that brand in consumers mind and thus it ca n increase the sales of that brand (Sharp & Macdonald, 2003). Brand Awareness Brand awareness, familiarity and picking of brand are interrelated to each other. This connection primarily reveals the fact that a plethora of election increases brand awareness. The brand awareness plays a vital role in the selection of product. Even if a customer possesses adequate amount of knowledge about a great number of brands for a concomitant product or service, he may consider only few of those brands while purchasing for any particular purpose. There are several factors for choosing a particular brand. The brand knowledge helps customer to go for immediate and easier perceptual recognition of a brand and facilitate purchasing. Brand familiarity develops encouraging and affective resolution about any brand. This affect can provide as an input to selection of brand. If a customer is familiar about any brand it can mediate