Integrated Marketing communication Assignment Example | Topics and Well Written Essays - 500 words

Integrated Marketing communication - Assignment Examplehave to be included to create space or new roles and responsibilities brought in by the new concept brought approximately by the Girls next-door TV show (Clow & Baack, 2012).The external stakeholders include customers, those who watch the TV show and those who are against it. alone these people will be affected by the new make upts because some customers will like the idea and some may not want to be associated with it. The show lovers could be attracted to the olive gardens restaurants while those who are against the show may decide to cut their link with the restaurants (Clow & Baack, 2012).For day-to-day observers of media, the Sexiest Girls of chromatic garden will come in to be a sponsorship because of several factors. First, the show will feature the name of the restaurant, which to them will mean that it is sponsored by Olive Gardens. Secondly, Olive Garden had not accepted or denied whether it childs playds the s how or not. Therefore, for casual observers of the media, they would ride on the notion that the show is funded by the restaurant.This event is an instance in which damage-control programs were in order. Olive Garden is understood through a brand and image of family, friends and fun. However, despite the fact that Kendra Wilkinson mentioned Olive Garden as a genuine fan and with sincerity, it came as a promotion strategy. This is the damage that the Sexiest Girls of Olive Garden show seems to control. This show is a follow up event of what had already occurred (James, 2007).I agree with Kendra Wilkinson that Olive Garden could afford to appear a little edgy without detracting from its family friendly brand. Olive Garden is not just about family but also about friends and fun. Therefore, appearing edgy would center on the fun part of its brand. Olive Garden will be able to attract the people who watch The Girls contiguous Door who are not its customers yet. They could join the Olive Garden fraternity as friends or even family because these groups exist among the watchers.

Does the new 21st century transformational form of super leader simply Essay

Does the new twenty- setoff century transformational form of super leader simply represent the reemergence of traitbased theories of leadership - Essay Example ultimately concentrating on the three main ideas of leadership Trait theory, Situational or behavioral theory, and Transformational theory, this probe will correspond and contrast these ideas in pronounce to discover whether ripe ideas of super-leadership is really a 21st century innovation.The first part of this essay will look at the history of leadership, and consider how these theories changed over time, and how they were affected by the politics of the day - whether Webers hero-based theories fall out of favor because of charismatic leaders such as Hitler and Stalin, for example. The essay will then consider the two prime theories of leadership prior to the 1970s trait theory, and situational theory. Through digest of all of these historical theories, it is hoped that common perspectives and behaviors might be more c learly seen.Having noted similar themes or behaviors within the historical theories, the next part of the essay will consider transformational leadership, and its development in the 20th century. Notions of the Super-leader will also be examined.Leadership theories do not just describe leaders of countries, or empires indeed, leadership theory in the 20th century has also focused upon business leaders modern theorists consider teachers, football coaches, and even parents, as leaders. There are a heavy(p) many books compose about it also so anyone who understructure buy a book from a store can learn the tricks and secrets to being a great leader. Therefore, in order to understand what theorists mean when they are discussing leadership, a definition seems necessary. For the purposes of this essay, leadership is The effort to influence the behavior of individuals or members of a group in order to accomplish organizational, individual, or personal goals (National Resources Managemen t, 1997). The main focus of most pre-twentieth century theories of leadership was the monarch, or rulers of countries. Sun-Tzus theories necessitate already been described clearly they relate to the idea of a war-lord, or leader with military capability, not the average equipment of the business leader. Rulers were also clearly the object of Machiavellis work The Prince in his theory, rulers are made great or weak through the popular perception of them Whenever men are discussed.they are noted for various qualities which earn them either praise or condemnation (Machiavelli). In general, he believed

The concept and characteristics of Leadership viewed through the Essay

The concept and characteristics of Leadership viewed through the JoHari Window - Essay ExampleThe Johari windowpanepane is often referred to as a Disclosure/feedback model of self-importance aw arness and as a dickhead for processing knowledge. Its a self aw beness tool because it represents information on feelings, attitudes, views, skills, intentions, experiences and motivation that a person presents in relation to his team, from four different angles.The two main concepts behind the Johari window is that the various(prenominal)s are able to foster relations based on trust by simply disclosing personal information about themselves and secondly, they can become better persons by dealing with personal issues with the assistance obtained from others Chapman 2003. Essentially, better taking into custody between individuals and groups can be created with the assistance of the Johari window. It is also applicable to the leadership of an organization as it is in understanding the conc ept of the Johari window that leaders are able to understand the value and importance of self disclosure. This then results to their appreciation of giving and receiving personal feedback.When the Johari window is administered with sensitivity, the team members are able to build believe relationships amongst themselves, are able to deal with problems and consequently be more effective as a team. This automatically leads to improved productivity within the organization, which is an objective for any goal oriented organization. Loft and Ingham, the founders of the Johari window, divided this window into four quadrants as show below quadrant 1Open subject area /Public Area/ The arenaQuadrant2Blind Area / Blind SpotQuadrant 3 secret AreaQuadrant 4Unknown AreaOpen Area Public Area The arenaThis quadrant represents the areas that are known by both ourselves and others. These areas are such as our strengths and weaknesses which we openly choose to share with and intro to others. Inf ormation known in this quadrant is both factual and behavioral. Factual information is such as ones name and place of residence. While behavioral information includes wants, needs, feelings etc. This quadrant is a basic explanation of who one is. Whenever individuals meet for the first time, the size of this quadrant is small and individuals have the choice of whether or non to expand it by exchanging information.Blind Area / Blind SpotThis quadrant represents the traits that others know about an individual but are unknown to the individual. These traits could be positive or negative and have an influence on how others respond towards the individual. These traits could be as simple as appearance or as complex as feelings of insecurity, inadequacy and incompetence. More often than not, it is difficult to communicate these traits to an individual as it may sometimes be viewed to be degrading or attacking. This poses a problem as the relationship can be compromised.Hidden / Avoided A reaThis quadrant represents information that an individual knows about himself but is unknown to others. Unless the individual deliberately decides to reveals this information, it body unknown. Feelings of trust and comfort usually encourage people to reveal more about themselves and consequently, the window weirdo is pulled down

Asian Economic Essay Example | Topics and Well Written Essays - 1750 words

Asiatic Economic - Essay caseThe 1993 World Bank constitution research report (Ryan 802) named The East Asian Miracle, identified eight high-performing Asian economies (HPAEs) (Ryan 802) and classified them into three distinct groups according to the duration of uninterrupted positive real economic crop rates between 1960 and 1990 (Ryan 802). Japan al star occupied the first group. By the 1960s, Japan had already establish matured as an economy by maintaining a remarkably high focus on economic development. Hence it had become a leader with an enviable record showing sustained economic suppuration for thirty consecutive years. The second group consisted of four countries recognized as four Asian tigers namely, Singapore, Hong Kong, mainland China and South Korea. All these four economies had witnessed soaring economic emergence rates consistently since the mid-1960s until the mid 1990s. collar separate countries, Thailand, Malaysia and Indonesia, were referred to as newly i ndustrializing economies (NIEs) (Ryan 802) by the World Bank. These countries that made the third group of HPAEs had been included in the list of the HPAEs in the beginning of 1970s. The outstanding growth rates and economic performances reflected by the eight nations had one thing in common. Excepting Japan, which had been categorized as a developed country by the 1960s, all the other seven countries had adopted strategic macroeconomic policies and implemented them to manage their economic activities, coupled with carefully selected policy interventions by their individual governments. Research reveals that in all these cases, the government played a decisive map in mobilization of resources. Government policies were assisted by foreign direct investment (FDI) and technological rapture from other industrialized nations of the world, particularly Japan and the USA (Ryan 802). Causes of the financial collapse in Asian economies laboured dependence on cheap wear down enter Initial ly, competitive advantage of these countries was founded on their endowment of considerable labor. Since supply of labor was abundant in these countries, labor input was cheap, which created competitive advantage for these countries in adopting labor intensive technologies of production. However, as the knowledge intensity increased in the exports made by these countries they change magnitudely started to avow on highly skilled labor force that was more productive than low skilled laborers and was alike more disciplined. Krugman had made a controversial contention on the phenomenon of economic growth of the Asian economies (65). The historied economist had put that these countries would inevitably face a downfall in their economic growth. Since the lofty growth rates of these countries were achieved principally through incorporation of higher amounts of labor input along with capital input into the production process of these economies. This led to higher output and hence higher GDP, but, did not increase the profits level of productivity. This was a stage when the economies were moving along the revenue curve in the zone of increasing returns. According to Krugman, it could be anticipated that these economies would reach the range of diminishing returns (Krugman 65) that would ultimately

External analysis for Ameresco Inc. (AMRC) Research Paper

External analysis for Ameresco Inc. (AMRC) - Research Paper Exampleheless, increase participation in the energy services manufacturing has yielded increased competition between companies in the industry amid challenges presented by the external environment. The external environment has signifi rout outt influence on the mathematical operation of companies through economic, technological, political-legal, and sociocultural factors. To sufficiently understand the influences of the external environment it is important to concentrate on a specific impostor in the industry such as Ameresco Inc. which is one of the largest energy services companies in sum America.Although the deliverance cannot be controlled by an organization, it has great influence on the growth and development of a particular organization. This can be attributed to the impacts of economic growth, inflation, economic stability, and unemployment policies on the success of an organization (Dragnic, 2014). Amerescos lo cation in North America gives it an advantage of relatively little negative influence of the economy. For example, its location in the USA is amicable to its success due the constant economic stability and growth presenting an opportunity for success. Additionally, inflation rates are relatively low thereby increasing its chances of success. However, areas with laid-back unemployment rates offer relatively cheap stab hence increasing profit margins and vice versa. As such, the cost of labor incurred b Ameresco is relatively high although the changing times may present costs reductions based on labor importation trends. technology plays a critical role in the development of the energy savings industry. Technological advancements mainly emphasis on improving efficiency of energy consumption while maintaining low costs and conserving the environment. As such, the fresh technological advancements pose a great opportunity for Amerescos success.Moreover, the political aspect heavil y affects the performance of a particular industry depending on either favorable or unfavorable

Macroeconomics of my own life Essay Example | Topics and Well Written Essays - 1000 words

Macro sparings of my own life - Essay ExampleOn a day-to-day basis, our firm refines in the altogether inunct into useable forms, be it diesel, petrol or gas among others. The global commercialise exhibits a gigantic need for these products and this need does not get fully satisfied at any particular time. As such, raze when we produce in excess, there would always be market for the products. But an interesting phenomenon I observed was the fact that with increased need for our products in the market, the prices would go up. Such are the time when, say, we convey more than usual orders. Macrostintings refers to this need as enquire (Sexton 105). This observed phenomenon has been documented by Mankiw (69) who notes that with increase in demand, there would be a consequent increase in price, all other factors held constant as retrieved from the demand curve. Even though the demand curve dictates that there would a proportionate decrease in price with decrease in demand, our fi rm often takes time to decrease its prices with decrease in demand. And even the minimal decrease in price would not be comparable to the price increase trend. This could be attributed to factors held constant when theorizing the demand curve as documented by Mankiw (69). In our company, these factors could be customer devotion and the circumscribed substitute options in the industry since our firm controls a significant portion of the oil market in its locality. Furthermore, the government has set guidelines that govern the pricing in the gas industry because of the important social occasion that the industry plays in driving the economy. In macroeconomics, the government would be said to have interest in the aggregate supply which encompasses the economys productive capacity for goods and services (Sexton 167). To further illustrate the effectuate of demand on the prices of our products, the 2008 economic recession provides an appropriate example. During this time, a majority of the countries were facing hard economic times and could therefore not engage in meaningful production activities. Similarly, a majority of disperse travels for instance reduced as people sought for ways of cutting down on their expenses. This meant that the demand for our products should have declined during the same period. But on the contrary, the demand increased with other countries joining in the angle of inclination of our existing customers. As such, the prices of our commodities kept rising to an all-time high before the government set up proper guidelines on pricing. Information acquired from macroeconomics argues against this trend for the good of the economy. The increase in prices of oil products slows down economic activities, which in turn reduces the final goods and services which the country produces for its market at any given time, referred to as gross domestic product, GDP by (Sexton 585). This would be determined by summing up the output from apiece enterpr ise to give a total. The GDP serves as a significant indicator of the living standards of a country. The government appreciates this fact and would thus step in to contain any factors that threaten the economy such as excessive increase in the cost of production, say due to increase in the prices of oil products. Whereas there would be times when the firm receives plenty of supplies of crude oil, there would also be times of limited supply. With oil producing and exporting countries being prone to wars, war would be the leading reason for limited supplies from such countries. During such times of low

Hardware Systems & Design Assignment Example | Topics and Well Written Essays - 2000 words

Hardware Systems & Design - subsidisation ExampleDirect Input and Output mechanism is still a requirement during the process of interfacing the bar devices to the computer, which consist of an indicator gentle, unlesstons the binary sensing unit and the switches. A typical SRF05 ultrasonic ranger is shown below.The political platform is implemented as a C language program and its execution takes place in Altera Nios 2 IDE. This requires the terminal closed for a start of a new one to diverge the register (Null and Lobur 2006, p53). The Altera discip birth environment is then started as shown in figure 2 below.The next step is to import the edict into the workspace, by browsing to find the directory. The Projects window is now able to show the selected program code as well as all the header files as shown in figure 3 below. By clicking on the arrow next to the place of the code inside the project explorer and double clicking the program name of the C program source code. The C file opens inside the code editor as shown below.The requisite step is to ensure that the DE0 board and the USB port are connected on the computer and the power is cancelled on through the big red button. After powering, the NIOS board show NIOS on the 7 piece display. The lit LED will be on and off at intervals.In the eighth line 8 the LED value is set to 0x4, which essentially lights one LED. Lines 16 and 19 tests for the LED value, but does not alter it. In this case, the LED value needs to be reset to 0x2AA, whose binary kindred is (0000-0010-1010-1010).The next step is to click on the Run command to compile and download the program to the DE0 board. The change in delay is created by modifying the while loop and altering the value 200000 to 2000. The speed at which the light flashes on the LED increased upon saving and running the program with the updates. The results of the program are displayed in the 7

The Effects of Promotion Mix on Customer Brand Awareness toward Lebara Dissertation

The Effects of Promotion immix on Customer Brand Awareness toward Lebara wandering(a) - Dissertation ExampleIn the beginning of 2010, Lebara unsettled had almost 2.5 million clients throughout their business areas. Through proper marketing strategies, Lebara has become one of the world(a) players of mobile service industry (Lebara, 2011). Aim and Objective The aim and objective of this seek is to find the tinge of promotion mix on customers betray awareness. In other words, the ways a promotion mix such as sales promotion, public relation, advertising and personal selling seduce a customer towards a inciter are the basic aims of the paper. The objectives of this research are to study the refer of sales promotion, public relation and advertising on place awareness and preference. The comp whatever chosen for this research is Lebara Mobile, a low cost and high quality mobile service operator, which runs their business internationally. By conducting this research, the detecti ve kindle find the impact of Promotion Mix on Customer Brand Awareness towards Lebara Mobile by resolving certain questions. Research Questions Q1. ... A customer must be aware of the brand first if he intends to buy any product of the brand. Buying intention cannot be made without brand awareness. Brand awareness can build a bundle of connection about any brand in the memory of consumer. In a situation when a customer is aware of several brands that can fit his need criteria, then it is unlikely that a customer will seek further cultivation of any unknown brand. A brand which has good awareness will be considered and therefore would be preferred by most customers than unknown brand (Rossiter & Percy, 1987). It has been found that brand awareness can maturation the possibility of choosing any brand without any complementary change in attitude or belief of customer. Higher the awareness of brand, higher will be the purchase intention of that brand in consumers mind and thus it ca n increase the sales of that brand (Sharp & Macdonald, 2003). Brand Awareness Brand awareness, familiarity and picking of brand are interrelated to each other. This connection primarily reveals the fact that a plethora of election increases brand awareness. The brand awareness plays a vital role in the selection of product. Even if a customer possesses adequate amount of knowledge about a great number of brands for a concomitant product or service, he may consider only few of those brands while purchasing for any particular purpose. There are several factors for choosing a particular brand. The brand knowledge helps customer to go for immediate and easier perceptual recognition of a brand and facilitate purchasing. Brand familiarity develops encouraging and affective resolution about any brand. This affect can provide as an input to selection of brand. If a customer is familiar about any brand it can mediate

What were Theodore Roosevelt's main contributions to American history Essay

What were Theodore Roosevelts main contributions to American history - Essay ExampleHe make the title of the President, instead of the political parties or the Congress, the epicenter of American government and legislation. Roosevelt also transformed the governments kind to large industries and businesses. Preceding his presidency, the administration had normally given the giants of business and commerce complete freedom and federal agency to achieve their objectives. The President, however, considered that the government should have the right and the handicraft to control and regulate large industries so that its engagements did non negatively disturb the common public.In addition, Roosevelt transformed foreign affairs, deeming that the nation had a global duty and that a solid foreign policy helped the countrys concerns. He decided to get involved in Latin America with little reluctance. He also worked with the Congress to reinforce the U.S. Navy, which he knew would discourage possible enemies from aiming the country. He spent time in discussing peace agreements, exerting to balance power in the world. He was accountable for instigating several(prenominal) antitrust laws, and he effectively persuaded the US offer to construct the Panama Canal. He also negotiated the terminal of the Russo-Japanese War in 1905. The most well liked President up to his time, Teddy Roosevelt used his vehemence to shape concerns, and to affect opinions and in the process, transformed the executive office

Statistical Process Control Research Paper Example | Topics and Well Written Essays - 1000 words

Statistical Process Control - Research Paper mannequinStatistical scholars and researchers have established that statistical process control constitutes the testing of a random attempt of any stunnedput from a procedure to establish whether the exercise produces variables within a range that is preselected. In week two, obstacles were identified during the morning preparation routine. The bottlenecks were found to be as a result of leave out of technology and automation in the process. Specifically, a bottleneck was created at three main points, the time spend waiting on reports to generate, reviewing the reports and therefore auditing completed work. This is to say that the longer the amount of time spent in such duties, the shorter is the time portion outd for the actual work on files. One of the open options to overcome this challenge is to allocate overtime hours every day so that the tasks can be undertaken with some time allowance to gull the expected lag time. A more r ealistic and cost effective solution to the bottleneck would be to implement technology and automation to make the work more streamlined and eliminate the waiting detail created in the current system. Some constraints theorists like Goldratt, argues that the best remedial measure against a problem subject on problem solving skills. The techniques provide a layout of procedure that helps in identification of the constraints, eliminating them and seeking out other feasible alternatives (Persse, 2008). In other words, once the time taken to review data is shortened, then the next target is to reduce the time. of carrying out the morning routine duties. It is imperative that the significance of statistical tools in solving real life challenges like the one in question are taken into musing (Mesbah, at al. 2002). Some of the measures of central tendency and dispersion that are vital in computing the tabulated data to establish a solution include mean and standard deviation.Data Summa ry for the two weeks in hours Week OneDayCreating passing(a) workloads(Minutes)Reviewing progress/completion (Min)Monday3837Tuesday3830Wednesday4134Thursday3029Friday2637During the first week, the data was still for five days covering from Monday to Friday. During the week, the data collected was based on the duration of time postulate to prepare the daily workloads as well as to audit the progress/completion of the daily workloads. over the five days, the duration taken in preparing the workloads for each of the five days range from 26 proceedings to a maximum of 41 minutes. This gives the range of 15 minutes as the spread of the workload basis time. On the other hand, during the same week, the manager had to spend some time reviewing the completion and the progress of the daily accounts.

Quit Smoking Essay Example | Topics and Well Written Essays - 750 words

Quit Smoking - Essay ExampleStatistical facts within the United States happen upon that roll of tobacco is one among the leading preventable causes of death.The reason I choose this paper is that it explicitly states the post effects associated with direct smoking. In addition, it offers solutions necessary to enable addicts free themselves from this bondage. Furthermore, the message on this schedule go out play a significant role in aiding those that have started smoking in the near time. On the other hand, it will discourage potential smokers. Apart from performing the function of warning, it widens the knowledge base aboutwhat the effects of direct smoking. Consequently, this will allow a drastic reduction in the number of smokers globally with considering the current statistical trend.The act of smoking indirect tobacco or any other equivocal substance from the environment, makes one a second-hand smoke. In other words, second-hand smokers are also known as hands-off smo kers. Effects arising from one being a passive smoker are not as libelous compared to those of direct smoking. Some of the effects that passive smokers are likely to encounter include premature deaths, increase chances of one to suffer from lung cancer, and from heart complications. Among children, it might also result to untimely death and ear complications. The document also provides the necessary solutions for non-smokers to avoiding these effects.The purpose of this web-document is to perform an educative role to both the smokers and the passive smokers. It has clearly illustrated some of the side effects associated with being a passive smoker. This report will make it possible for a smoker to protect the health status of the passive smokers. Similarly, the non-smokers will be able to avoid smoking zones or being around a burning cigarette. The report has offered effective solution that will view the health issues are a priority. Furthermore, through this document the smokers are expected to be more liable in terms

Job Satisfaction Ratings Essay Example | Topics and Well Written Essays - 1000 words

Job enjoyment Ratings - Essay ExampleHis innovative ideas have shaped the music and film-making industries (The trouble, 2008). As an innovative leader, he reportedly co-invented 103 inventions (e.g. Ipod interface) patented by Apple (The trouble, 2008).Steve Jobs has a vision and goals for the company and pursues them until they are realized. He applies a hands-on approach to management (The trouble, 2008). He has such a magnetic influence in the business roofy that his presence in Apple affects the market value of the company. As a person, he can be viewed as persistent and determined on his goals that despite his previous unpleasant experience with Apple (removed from the company), he did not allow that experience affect him but instead, upon his return to Apple, he transformed it into a trillion dollar venture with invigorated product line-up.His leadership approach of working with more than a atomic number 6 employees (out of 25,000) from the cross-section of the organizati on for key ideas (Steve Jobs speaks, 2008) is a manifestation of a democratic or participative leadership (Leadership styles, 2009). These ideas are passed around for their comments and inputs wherein all angles of the ideas are explored and debated upon (Steve Jobs speaks, 2008). He can also be classified as a transformational leader that inspires his team to share his vision and sought out initiatives that can add a peeled value or input (Leadership styles, 2009). His infectious vision for innovation is shown with iPhone wherein he told his team to throw away(predicate) what it was doing the previous year, start all over and work harder that caused his subordinates to rally behind him and sign them up for the new project (Steve Jobs speaks, 2008). Taylor (2009) characterizes him to belong to the Great Man Theory of Leadership because of his CEO-centric model of executive power which is crude and inapplicable in the current state of business (para.

Five causes for the public not to trust government, and five causes Coursework

quintuplet apparent movements for the human race not to trust political sympathies, and five causes for the public to trust authorities - Coursework Example(Nye Jr., 1997) These are then pretty much required because the public views the government as its ultimate savior at the fire of the day and if the government misses out on this tangent, then the public has only the government to blame and no one else. The third cause for the public not to trust the government is the air in which government officials run away from the people after they have been elected to their respective offices. This creates a sense of hazard within the people and they start disrespecting law since they are being continuously treated the wrong way by the government. The fourth cause is the way the government changes its stance e truly now and so very much when it comes to the general and important policies which are drafted by the government on a consistent basis. This is a very pivotal purview of t he debate since these policies indeed pave the way for the future lives of the public. The fifth and last cause includes the government giving up on the service aspect of the public. This usually happens when the government loses the plot and goes into manifold its own assets and forgets the general public. (Diiulio Jr., 1994)There are also moments when the public trusts the government and this is indeed an aspect which could be seen in the positive aspects under the relationship between the two. First cause includes the way when the government meets the expectations of the public as well as exceeds the very same time and again. This is appreciated by the public and is looked up with a sense of pride and confidence by the people. The second cause of the public trusting the government is when the government takes care of the most basic utilities that are related with the people. This is a very positive aspect and one that needs high praise for the government. The third cause for the public to trust the government is when there are rescue and relief operations carried out on a quick basis by the

Consumer Behaviour and the Role It Plays in Marketing Term Paper

Consumer Behaviour and the Role It Plays in trade - Term Paper ExampleChannel communications work in a two-way dust wherein information transfers to the user and bounce all the way back to the producer (Goldberg and McCalley, 1992). In other words, merchandise communications work like a feedback system, which allows company producers to relay information to the customers. In response to the provided information, consumers depart certain reactions or behaviors.Marketing theorist, Theodore Levitt (1986) once said, The purpose of business is to get and keep customers. Indeed, businesses spend a lot of time and money in evaluating customer preferences to be able to retain customer loyalty. For if craft is granted, profit increase follows.Customer loyalty is about establishing and maintaining a relationship with your customers. (Chow & Holden, 1997) A key to this mutually beneficial relationship is the awareness of customer preference or the present and potential needs and wants of a customer about any aspect of the business, whether it is about products or services because of possible customer employee turnover which will lead to decreased profits. This is emphasized by Ric Ducques and Paul Gaske (1997) who expressed the need to focus on the reasons behind customers defection as on attracting a new customer. Loyal customers can be easier to allure to try new products or services, charge higher prices and use as a willing referral. correspond to Michael Lowenstein (1997), any businesss most advantageous strategic purpose is to gain customer loyalty. It has a constructive act on company culture, development, and bottom line. Customers will be able to see that the company is geared towards retaining customers through all business processes from management to staff.

Poem analysis of Digging (1966) by Seamus Heaney Essay

Poem analysis of take (1966) by Seamus Heaney - Essay ExampleThe first experience, the pen, also serves as a frame for the poem, appearing in the second line of the poem and the thirtieth line. These images contrast the purposes of each implement. The cashier of the poem appears to be a writer. His ancestors are all farmers. The tools they used all had a specific purpose that resulted in a bearing of life, farming. By becoming a writer, the narrator has broken the mold of his family. Throughout the poem, he considers the spade his have and grandfather used, and the pen is obviously not as useful in a physical sentience as the spade. But, by comparing the pen to a gun, the narrator is giving it power. The pen cannot gather food for thought from the earth or split turf to sell, but the words it creates can be as potent as a gun. Words have inspired wars and resulted in the imprisonment of writers.The next juxtaposed images are of the father gardening and the father take potat oes. In the first stanza, the narrator is composing at a window. While he is writing, his father is below the window digging in flower beds. This image thrusts the narrator into the past where he remembers his father digging potatoes. The juxtaposed images are present in the line, I have a bun in the oven down / Till his straining rump among the flowerbeds / Bends low, comes up twenty years away (Heaney 5-7). This image mirrors the thoughts of the narrator close the usefulness of his pen. The father once engaged in meaningful work with his shovel, digging potatoes, but he now spends his time digging in flower beds. The narrator feels the same about his ancestry and his current occupation. He is a writer, which is the practical equivalent of digging in flower beds preferably of in a potato patch. The image continues as the narrator travels back to memories of his grandfather, who used his tools for one purpose, caustic peat. For the narrator, the value of a tool seems to